Creative Strategy · Influencer Marketing · Brand Leadership
Building culturally relevant, data‑informed, AI‑enabled marketing strategies — at the intersection of creativity, consumer understanding and technology.
Across advertising, brand strategy, creative development, influencer marketing and digital content, I've worked directly with more than 6,000 creators and contributed to over 8,000 influencer and UGC assets — across automotive, beauty, education, maternal care, travel, banking, infrastructure, manufacturing and B2B categories.
My recent work — 2024 to 2026 — has centred on creative strategy, brand building, creator-led campaigns, content performance analysis, AI-enabled workflows and multi-stakeholder campaign leadership. I use AI to accelerate research, ideation and production, while judgement and strategy stay firmly human.
A running list — more added as new work lands.
A working sample of real creator content across recent brand engagements — click any card to play.